Privacy Policy

Effective: August 1, 2024

Sepia Modern Primary Care (“we,” “us,” or “our”) is committed to protecting your privacy and the security of your personal information. This privacy policy explains what information we collect, how we use it, and the choices available to you.

1. Information We Collect

We may collect, store, and use the following types of personal information:

  • Information you provide directly to us, such as your name, email address, phone number, and other contact details.

  • Information relating to transactions or services you request from us.

  • Information you choose to provide when registering for services, subscribing to communications, or scheduling appointments.

  • Technical information about how you interact with our website, such as IP address, browser type, and usage data.

We are committed to protecting the personal information you share with us, including your mobile number, email address, and other personally identifiable information.

2. How We Use Your Information

We use your information for the following purposes:

  • To deliver and improve our services.

  • To send appointment reminders, service updates, and practice-related communications.

  • To respond to your inquiries or requests.

  • To comply with legal and regulatory obligations.

Mobile Number Marketing and Opt-In

We may offer mobile number programs (such as SMS or MMS messaging) to customers who explicitly opt in. By opting in, you agree to receive marketing or service-related text messages at the mobile number you provide. Message frequency may vary. You can opt out at any time by replying STOP to any message.

We may also use your mobile number to send important non-marketing messages (such as appointment confirmations or account notifications). These are not subject to opt-in and may be sent even if you opt out of marketing messages.

Important: We do not sell, share, or disclose your mobile number, email address, or personally identifiable information to third parties or affiliates for marketing purposes.

3. How We Protect Your Information

We use reasonable technical and organizational measures to safeguard your information from unauthorized access, disclosure, or misuse. Personal data is stored securely on password- and firewall-protected servers, and access is restricted to employees who need the information to perform their jobs.

4. Disclosure of Information

We do not disclose your personal information except:

  • To trusted service providers who help us operate our website or deliver services, and only as necessary for them to perform their role.

  • When required by law, legal process, or government request.

  • To protect the safety, rights, or property of our patients, staff, or the public.

We never share your information with third parties or affiliates for their own marketing purposes.

5. Your Rights and Choices

You may request to review, update, or delete your personal information at any time by contacting us. You may also opt out of receiving marketing communications by following the unsubscribe instructions included in our emails or texts.

6. Data Retention

We retain personal information only for as long as necessary to provide services, comply with legal obligations, or improve our offerings. When your information is no longer needed, we securely delete or anonymize it.

7. Links to Other Websites

Our website may include links to external sites. We are not responsible for the privacy practices of these sites and encourage you to read their privacy policies.

8. Updates to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with the updated effective date. By continuing to use our services, you agree to the updated policy.

9. Contact Us

If you have any questions about this privacy policy, you can contact us: